Casa Turrent / Te-Amo
The Turrent family's Mexican house in the San Andres valley of Veracruz, producer of the mass-market Te-Amo brand and the premium Casa Turrent line.
Tabacalera Turrent dates its family involvement in Mexican tobacco to 1880 and has operated for five generations in the San Andres Tuxtla valley of Veracruz, the volcanic growing area that supplies most of the world's San Andres maduro wrapper. The company is vertically integrated, growing, fermenting and manufacturing on its own account rather than buying leaf. Mexican leaf is worked with a fermentation regime suited to the region's heavy, oily tobacco.
Te-Amo, the family's long-established brand, was for years among the best-selling imported cigars in the United States, particularly through the 1970s and 1980s, and is still sold in a Clasico range and a World Selection series blended for different markets. It is one of the few large premium brands built primarily on Mexican tobacco rather than Cuban-seed leaf grown elsewhere.
Casa Turrent, introduced in the 2010s, is the premium line, spanning the 1880 series, the Origins releases named for years in the family's history, and the 1901 and 1942 blends. Because the 1880 date refers to the family's entry into tobacco rather than to a registered company, it is recorded here as reported. Mexico remains a comparatively small producer of premium handmade cigars, and Turrent is by some distance its most internationally visible house.